About – Squats & Pizza Skip to content


We love squats. We love Pizza. Honestly, who doesn’t? So we created a brand to find like-minded people to celebrate our common passion. That’s it.  No, joke aside. Squats & Pizza is so much more.

We are enthusiasts of strength and physical culture.

But through this athletic journey we have built a passion which resembles for us an almost universal metaphor for life.

The desire, the dedication and determination, the work ethic, the great successes and the great disappointments that come along with it – they are all powerful illustrations for the endless journey of constant change and self-development. It breeds an integrity which enables the realization that you have to take responsibility for yourself and action no matter the circumstance. It is an almost spiritual like awakening which empowers the idea that nearly limitless potential lays within all of us and a better version can be achieved through determination and hard work.

Through this raised awareness and realized progression we have recognized that one of lives main motives for happiness and meaning are development and progression.

Ultimately we came to the conclusion that all of these underlying principles and virtues of this success are not limited by and to the particular field of sports only. Much more, it exemplifies our viewpoint for the ideal way to be in the world: To orient yourself as strong and independent individual which strives after the highest possible good you can conceive of: leave a positive and sustainable impact in the world in order to make it a better place.
Because ultimately there is nothing better to do.

And this includes a more holistic way to look at the world then “just” Squats & Pizza. This Ethos and Mantra is the core of our DNA and runs through everything we do. Based on this Squats & Pizza aims to empower and build a global movement that inspires a positive and sustainable impact and future. In order to achieve this we want to build a platform which aims to outfit with useful tools to be decisively in control of self-development and progression.


Social Responsibility and how we give

We believe every human being should have an self-imposed ethical responsibility to take care and give back to the world. After all we all leave our footprints on our planet with every step and action we take. We have transformed these beliefs into a value and vision based company to help empower positive and lasting change in order create better lives for people worldwide now and in the future.

This strong social cause and responsibility is deeply rooted in our core beliefs and founding vision. Through this we have recognized that how we do business is just as important as the business we do.

As we belive in the perseveration of our planet increasingly bigger parts of revenue and profit will be directly donated to organisations which provide ecological health to our environment and/or educational institutions.

We are convinced that incorporating those and social and environmental initiatives into our business is not only the right thing to do, but also mandatory and necessary.

Production procedures

We believe in the perseveration of our planet.

We hate unconsciousness and unecessary waste.

Statistically there are one to two pieces of apparel in every wardrobe that have never been and will never be used. And lets be honest – we have seen it all with ourselves. And that is just the beginning. Each year hundreds of thousands of unsold pieces are produced for nothing and go straight to the waste.

We don’t want that. For that reason we decided to produce any incoming orders on demand with highly specialized partners.
This might hurt the business since we have longer dispatch times, but we are confident that this decision will contribute to an overall good.


Product standards

Most of our products are Oeko-Tex™ certified. We work on improving the transparency here further.
Our products are printed with state of the art and eco-friendly machines.
Opposed to many other brands out there we only use water-based inks for our products. Our genuine Brother GT-3 ink are designed to reduce environmental waste and are absolutely free of any heavy metals, animal by-products, formaldehyde and Alkylphenol Ethoxylates (APE). This makes the ink non-hazardous, non-toxic and 100% biodegradable. This also makes them CPSIA compliant and Oeko-Tex™ certified, which means they are also safe to print on youth/children’s clothing. They also provide a high washing colorfast AATCC rating of 4.

Facility standards

We closely examine our partners. Our partners facilities also use implemented corporate social responsibility initiatives like advanced recycling programs for paper, plastic, and glass or energy efficient LED lighting.
All ink waste is disposed properly in order to meet environmental regulations.
Damaged products are donated to charitable organizations

Supply chain and packaging standards

For reasons of hygiene over the shipping and supply chain individual items must be placed into see-through low-density polymer bags. Items up a certain weight and dimensions are placed into a polymer mailer. Larger quantities are packaged into boxes. The poly bags used in our packaging are fully recyclable, low-density polyethylene, FDA and USDA compliant. We currently work on more natural alternatives.